Communication and Branding

The Risk Factor

DuPont Sustainable Solutions’ new personal risk awareness solution that applies the latest research in neuroscience and decision making to help employees make safer decisions on and off the job.

Risk is all around us. As a safety professional, you’re constantly striving to get your employees to make better, safer decisions. Yet, even when you do everything in your power to prevent incidents from occurring, one momentary lapse in focus is all it takes…

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How can you get your employees to stop taking unnecessary risks?

That is the goal of The Risk Factor, a groundbreaking new personal safety awareness offering from DuPont Sustainable Solutions. Its design is simple: improve employees’ personal accountability for their safety by helping them understand how they interpret and respond to the world around them; and provide them with the tools they need to make safer decisions.

The Risk Factor addresses the human element, helping identify and influence how individuals feel and act when it comes to risk. This innovative approach focuses on the motivations behind our decision making.

Research suggests that we make thousands of decisions every day - including risk-based decisions - and up to 90 percent fall beneath our level of awareness and are reinforced through our feelings and emotions.

The Risk Factor can help your organization systematically improve the safety and well-being of your employees and enhance your safety culture by teaching them how to elevate their awareness and make conscious, deliberate choices when it comes to risk.

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  • The Risk Factor Webinars & Workshops
  • The Risk Factor Resources
The Risk Factor Webinar

The Risk Factor Webinar

How do individuals perceive and interpret risk in their daily lives? How do we condition the mind to consider a group input to change individual decisions? How do we consistently apply risk response techniques in situations where we tend to use risk reaction? That will be the focus of this session.

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Get Employees to Stop Taking Unnecessary Risks webinar recording

Get Employees to Stop Taking Unnecessary Risks webinar recording

Join DuPont Sustainable Solutions for How to Get Employees to Stop Taking Unnecessary Risks and discover how you can help improve employees’ personal accountability for their safety.

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The Impact of the Subconscious on Risk-Based Decision Making

The Impact of the Subconscious on Risk-Based Decision Making

This paper examines the importance of incorporating cognitive, behavioral and affective elements into risk-based decision making to improve the value and internalization of safe decision making and actions.

Download the white paper.

INL Pilots Risk Awareness Training

INL Pilots Risk Awareness Training

Idaho’s Advanced Test Reactor helps pilot DSS’ new risk awareness training program. Everyone is likely to agree that risk is a fact of life, that decisions must be made, consequences accepted or endured.

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Norfolk Southern Case Study

Norfolk Southern Case Study

The implementation of the Risk Factor workshops across the organization and the rebranding of the safety message to 'I am Coming Home™', has broken new, fertile ground at Norfolk Southern, and has been positively received by the vast majority of employees.

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