Communication and Branding
DuPont Sustainable Solutions' approach to using feelings and emotions to elevate safety
Behavioral Change: It's All About the Heart
We know that rules and regulations along with policies and procedures are not only important but they are essential for running an efficient, productive, and safe organization. However, research shows that alone they are not enough to transform safety cultures.
We need to give the workforce a reason to use these rules and regulations and follow the policies and procedures. DuPont Sustainable Solutions is now helping clients communicate by design.
Advertisers have long known that emotions play a huge role in influencing people’s decisions and behaviors. And the last 25 years of neuroscience research has shown that emotions are intimately tied to and interact in complex ways with thought- and decision-making processes; and that ultimately, to change people’s behavior you must change how they feel.
Communication and Branding
Affective vs Effective
From Affective Thinking to Effective Action
How can organizations develop this kind of emotive and effective communication? DuPont Sustainable Solutions' Communication and Branding Service mobilizes the insights of affective psychology to help businesses think "affectively" and develop safety messages that tug at the heart of and resonate with employees.
Working in partnership with our Communication and Branding consultants, organizations can develop memorable multimedia safety communications that cleverly combine DATA, NARRATIVE, and IMAGE to reach the “Impact Zone,” change attitudes, and transform behaviors.
From Hollywood to Your Workplace: Meet our Branding Consultants
DSS' Communication and Branding consulting team boasts years of experience in entertainment, marketing, and advertising. Deploying the tricks of these trades combined with DSS’ safety expertise, they can help organizations design and develop a diverse range of affective and effective safety communications. Many of these campaigns have won awards in the categories of safety, training, and employee communications.
Communication and Learning By Design
There are a few inescapable design principles when it comes to the science of communicating effectively.
World Class Production
Every day, your workforce is inundated with content on numerous social media outlets, streaming services, movies and on television.
Brand Launch Event
As the saying goes, “your first shot is your best shot when it comes to communication.”
Sustainability
Effective messaging is much more than putting up a banner or a poster on a bulletin board.
Executive Leadership Blue Sky Workshop
Finding the time to be creative and create real break throughs is what DSS does with a heightened awareness and often eye opening outcomes.
Blue Sky Workshop
Our tried and true experiences have shown the best way to accelerate safety culture.
Activate Workshop
DSS will show you how to activate physical, procedural and personal changes to restart your culture.
Field Visits And Focus Groups
While surveys or questionnaires can be useful, they cannot capture what a person is thinking or feeling. This is where a focus group comes into play.
Strategic And Tactical Planning
DSS will collaborate with you to develop the communication materials required to successfully launch and sustain the leadership’s vision.