Behavioral Change: It's All About the Heart
We know that rules and regulations along with policies and procedures are not only important but they are essential for running an efficient, productive, and safe organization. However, research shows that alone they are not enough to transform safety cultures.
We need to give the workforce a reason to use these rules and regulations and follow the policies and procedures. DuPont Sustainable Solutions is now helping clients communicate by design.
Advertisers have long known that emotions play a huge role in influencing people’s decisions and behaviors. And the last 25 years of neuroscience research has shown that emotions are intimately tied to and interact in complex ways with thought- and decision-making processes; and that ultimately, to change people’s behavior you must change how they feel.
From Affective Thinking to Effective Action
How can organizations develop this kind of emotive and effective communication? DuPont Sustainable Solutions' Communication and Branding Service mobilizes the insights of affective psychology to help businesses think "affectively" and develop safety messages that tug at the heart of and resonate with employees.
Working in partnership with our Communication and Branding consultants, organizations can develop memorable multimedia safety communications that cleverly combine DATA, NARRATIVE, and IMAGE to reach the “Impact Zone,” change attitudes, and transform behaviors.
From Hollywood to Your Workplace: Meet our Branding Consultants
DSS' Communication and Branding consulting team boasts years of experience in entertainment, marketing, and advertising. Deploying the tricks of these trades combined with DSS’ safety expertise, they can help organizations design and develop a diverse range of affective and effective safety communications. Many of these campaigns have won awards in the categories of safety, training, and employee communications.
There are a few inescapable design principles when it comes to the science of communicating effectively.
As the saying goes, “your first shot is your best shot when it comes to communication.”
Finding the time to be creative and create real break throughs is what DSS does with a heightened awareness and often eye opening outcomes.
Our tried and true experiences have shown the best way to accelerate safety culture.
While surveys or questionnaires can be useful, they cannot capture what a person is thinking or feeling. This is where a focus group comes into play.
DSS will collaborate with you to develop the communication materials required to successfully launch and sustain the leadership’s vision.